From scratch to strong brand

Healthcare startup builds trusted brand identity with OTM

Client
Healthcare, B2C, oral surgery startup
Engagement
T&M project with freelance experts, coordinated by our PM
People
4 experts: Product Designer/CI Strategist, SEO Specialist, Graphic Designer and our internal PM
Setup
Remote for experts, and hybrid on-site PM presence
Assurance
Assurance: Transparent pricing, brand benchmarks, GDPR/Impressum compliance

Client goals

As a newly founded surgery clinic, a client entered the market with no clear brand assets. At the outset they had only a draft logo and no web presence at all. They urgently needed to create a professional identity that would win trust, attract patients, and signal credibility to four distinct target groups. Their main challenges were:

  • No brand book beyond drafted logo, and no website.
  • Urgent need to reach 4 distinct audiences: patients as primary, referral doctors, competitors in the same region, and prospective employees.
  • Risk of invisibility to patients, and competitors entering first.
  • Urgency of a quick start yet disappointment with local agencies’ cost and quality.
Our client needed a team able to empathize with their business culture and ethics and translate it into a people-focused brand, suitable for a conservative healthcare sector.

OTM solution

OTM guided the client end to end, from shaping brand identity to launching a fully functioning website. We focused on deeply understanding founders’ culture and ethics and translated it into coherent marketing assets across digital and offline touchpoints. We combined empathy, strategic clarity, and a lean startup style execution.

  • Phased approach: from scoping a strategy via landing page and SEO roadmap to an entire brand book rebuild and multi-page web.
  • People-first empathy: developed brand rooted in founders’ business culture and ethics.
  • Startup-style agility: lean collaboration beyond slow corporate processes, ad-hoc workshops, on-site checkups with project manager.
  • Transparent and flexible hourly-based billing, with strong nearshore cost-quality ratio.
  • Reliability and compliance with German digital requirements for Impressum, GDPR and accessibility

Results

Savings

5x

cost saving on a brand book, OTM delivered for <€2k versus larger agencies’ budgets

Scope

2x

scope and budget expansion. Client doubled their investment after initial delivery, seeing the OTM service as the highest-ROI for their promotion budgets

Efficiency

<2

hours to turnaround an average add-hoc change in brand or SEO. We implement same-day, versus days-long cycles at larger agencies

Speed

4x

aster brand book delivery. We produced in 2 weeks (incl. co-development of requirements) versus 4–12 weeks at peer agencies

Empathy at the core of brand building

OTM experts go beyond building websites or brand books - we translate founders’ passion into a living identity, combining empathy with speed and cost-efficient execution

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Scale your IT platform without compromising quality

Our experts help companies to growth while keeping the end-users trust, even with millions of app visits.

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Empathy at the core of brand building

OTM experts go beyond building websites or brand books - we translate founders’ passion into a living identity, combining empathy with speed and cost-efficient execution

Find your brand & marketing experts

Exceeding your expectations in terms of development but not only that.

We use the latest technologies and tools to ensure that our solutions are scalable, efficient, and secure. Our team follows agile methodologies to deliver projects on time and on budget, while maintaining the highest standards of quality and user experience.
Head of Business Intelligence at Oliva Advisory GmbH:

As a consultancy, it is particularly important for us to find talented employees. Oliva Talent  Management does an excellent job and finds  outstanding experts for us at a fair price.

Internal employment
Head of Engineering at TRI IT Services GmbH:

I was only able to successfully complete many projects thanks to the help of Oliva Talent Management. I am very satisfied with Oliva Talent Management's performance in finding first-class experts who fulfill all project requirements.

Outstaffing
Head of Business Intelligence at Oliva Advisory GmbH:

As a consultancy, it is particularly important for us to find talented employees. Oliva Talent  Management does an excellent job and finds  outstanding experts for us at a fair price.

Internal employment
Head of Business Intelligence at Oliva Advisory GmbH:

As a consultancy, it is particularly important for us to find talented employees. Oliva Talent  Management does an excellent job and finds  outstanding experts for us at a fair price.

Internal employment
Head of Business Intelligence at Oliva Advisory GmbH:

As a consultancy, it is particularly important for us to find talented employees. Oliva Talent  Management does an excellent job and finds  outstanding experts for us at a fair price.

Internal employment
Head of Business Intelligence at Oliva Advisory GmbH:

As a consultancy, it is particularly important for us to find talented employees. Oliva Talent  Management does an excellent job and finds  outstanding experts for us at a fair price.

Internal employment

Your vision, our execution

As a leading agency in Europe, Oliva Talent Management helps you to fill your IT vacancies. We support your innovative solutions and drive your project forward.

How do you ensure that your experts are truly qualified?

Through our selection process, we carefully verify whether the candidates possess all the necessary experiences and skills that you require. We also ensure that the person fits well with the team culturally. Our recruiters have extensive expertise in communication and language sciences, specializing in evaluating candidates accordingly.

What language proficiency level do your experts have?

Our candidates typically have a proficiency level of C1 and above. This allows them to communicate effectively and fluently within the team. Whether they speak German, English, or both depends on your requirements. We can flexibly adapt our selection accordingly to fit your needs.

Does outstaffing IT development result in a loss of expertise?

On the contrary: You gain expertise for your team by adding additional skills. Through shared documentation and knowledge transfer processes, you can significantly expand and solidify your team's expertise within your company.

How long does it take for positions to be filled through your service?

Our goal is to provide you with candidates within a few days. On average, it takes us 10 business days to find suitable experts for you. They will then be ready to start as soon as possible.

How does your pricing model work?

The hourly rate we propose for each expert covers all our costs. There are no fixed or hidden recruitment fees. Therefore, you only pay if you decide to go ahead with one of our proposals.

Which countries do you cover with your nearshoring concept?

We offer experts from Eastern and Central European countries, as well as from nearby countries such as Turkey, Georgia, Tunisia, etc.

We’re here to suggest a tailored solution for you.

Trust in our services

At Oliva Talent Management, we support leading DAX companies. Together, we have implemented countless successful projects.